Friday, February 25, 2011

Toby Keith Launching Signature Brand Of Mezcal

Toby Keith will soon be able to stock his restaurants with his own drink. The country star is getting into the spirits business with the launch of "Toby Keith's Wild Shot Mezcal." Explaining his decision to branch out into the alcohol world, Keith says, quote, "I have always been fascinated with Mexico and the drink Mezcal. It is a part of my life. Mexico is a theme that runs through many of my songs, including my recent single 'Bullets In The Gun.' The tradition and history of Mezcal is magical to me, and dates back to 16th century warriors celebrating the defeat of their enemies." Toby will officially introduce his "Wild Shot" with an event in Nashville on March 3rd.