Wednesday, February 2, 2011

Companies Continue To Spend Big Bucks For Super Bowl Ads

In addition to the big game on Super Bowl Sunday, fans are also tuning in to watch the commercials. With millions of viewers across the globe tuning in, businesses and ad agencies are hard at work trying to create memorable spots to air during the football matchup. Of course, attaching your message to sports' biggest stage carries a hefty price tag. The Super Bowl has always been a popular part of American culture, but the cost of advertising during the contest has seen a dramatic rise. A 30-second spot on Sunday will go for about three-million-dollars, which is the same price as last year's game. However, according to BNet.com, the dollar cost of a Super Bowl ad has increased by nearly seven-thousand-percent since the 1960s.

As is the case every year, companies will once again be turning to celebrities to help them make an impression on viewers. Rap superstar Eminem will be starring in a claymation ad for Lipton Brisk iced-tea, while pop star Justin Bieber and rocker Ozzy Osbourne have filmed a spot for Best Buy. To watch Super Bowl 45 and all the ads that accompany the game, tune in to Fox this Sunday at 6:30 p.m. Eastern.