Wednesday, June 9, 2010

Kenny Chesney Surprised By Clothing Line's Popularity

Kenny Chesney is learning that his clothes are pretty popular. The singer admits he's surprised at how well the Blue Chair Bay line is selling, noting that when he launched the label his focus was on comfort and durability -- not fashion trends. He says, quote, "I cared about the quality, the fit, the feel -- and I wanted it to be something you can wear in ten years as easy as you could today. It's not really the recipe for the hottest clothes of the moment, so I always find myself going, 'Really?' when they tell me a lot of the stores -- many stores I shop in -- are on their third re-order." The limited edition designs are only available at select stores.

Just over 250 retail outlets across the country are carrying Blue Chair Bay. The line is an especially hot commodity in certain locations, including Key West, Florida; New Orleans; Orange Beach, Alabama; and Las Vegas.